HRH the Prince of Wales launches new environmental project

16 06 2010

Last week in Oslo, Heads of State and Government, ministers and other representatives from some fifty countries concluded an agreement on reducing greenhouse gas emissions from deforestation. Around $4.5 billion has been pledged for the period 2010–2012 to support measures to reduce deforestation and forest degradation in developing countries. The UK’s Royal Highness, The Prince of Wales gave a keynote speech at this event, where the work of the Prince’s Rainforest Project (PRP) was recogised by the heads of Government and ministers at the meeting.

The Prince’s work has indeed made a significant contribution to the successful outcome of the REDD+ finance programme and attendees at this meeting thanked him for bringing the forest agenda to the attention of world leaders.

Building on the success of PRP a brand new initiative from The Prince’s Charities Foundation Start ( is a new project designed to promote and celebrate sustainable living. For more details, go to the link where you might wish to sign up to their website.

The aim of Start is to help people in the UK take clear, positive and practical steps towards a better future. Start will do this by highlighting the very best examples of sustainable practice in the UK, and showing how we can all make positive changes right now.

The “starting” point is the website, which is growing every month and includes sections on eating, travel, recycling, saving energy, and much more. These explain the big issues simply and without jargon, and show what can be achieved.

Throughout 2010, Start will grow into an increasingly vibrant and diverse programme, which will engage people and communities right across the country. Two exciting events for September have just been announced.

First, ‘A Garden Party to make a difference’ which will see HRH The Prince of Wales joining forces with musicians, comedians, environmental experts and some of Britain’s best known companies to create a unique festival in the heart of London.

Alongside there will be the IBM summit which will convene business and industry thought leaders to discuss the next steps that should be taken to enable economic, environmental and societal sustainability.

Start’s ultimate goal is to form a growing and like-minded collective of individuals and communities that will help to shape a more sustainable future for the UK and the world at large.

Feeling inspired? Go on, give them your support.