Palm Oil shake-up

18 04 2010

Wow, what a past few days. Since the outbreak of the Nestlé faux pas via their FaceBook Fan page, publicity that rainforest/orang utan charities could only dream of has taken place.

Nestlé ‘s share price dropped. Nestlé issued a variety of statements including their commitment to use sustainable palm oil by 2015. The producers of palm oil have threatened to stop supplies to US /Europe (would they seriously risk losing 20% of their income?) and thousands of consumers have become informed about deforestation, loss of orang utan habitat and most important palm oil.

With social media users now nudging 500 billion with expected growth , it is a serious force to challenge.

Watch this space as the story unfolds further.

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